At Pari Foods, we believe that the best life is a healthy life. Our mission is to make authentic, tasty, and healthy food products more accessible to everyone.
Minority and Women Owned | Passion and Purpose Driven
Meet Annie Arora, founder of Pari Foods USA. After bringing her family rice business from India to the United States back in 2008, she’s been a passionate entrepreneur in the food business ever since.
Annie believes that food is a way to tell a country's story by weaving together a larger picture about community, migration, and aspiration.
While there is a rich culinary diversity in the United States, Annie noticed that there was still a big gap when it came to people's knowledge about how to buy, cook, and use rice in everyday life. And with the plethora of options available on the market today, she realized that many consumers don't know much about how to find the finest quality basmati rice and were missing out. So, she decided to do something about it.
Pari Foods is a minority and women-owned certified (MWBE) organization born out of Annie’s own journey to find the best quality basmati rice after she moved to the US. While she did stumble upon various blends of grains, they were highly priced and could not give her that taste of home that she so craved. She hit several roadblocks at the beginning of her business journey, including the challenge of explaining different grain attributes and quality to buyers in ethnic and mainstream markets in the United States.
“I want to help people in the US to discover that KITCHEN KING and REGAL HARVEST Basmati Rice are a taste sensation and a culinary staple like no other rice on Earth. The rice grains are sourced from the foothills of Himalayas and aged so they are 3 times longer, fluffier, and non-sticky – elevating every meal experience. Our rice products are versatile, and they complement all cuisines as they absorb all flavors in the meal. Above all, they are healthy as they offer a good balance of carbs and protein.”
Annie’s goal with Pari Foods is to strike new interest in the international culinary market in the United States with the world's longest and finest quality basmati rice. She wants to see KITCHEN KING Basmati Rice in every American home and Regal Harvest Basmati Rice in all food service arenas across the country.
Annie has also channeled her passion for nutrition and education into SuperHealthie, an online media platform that's purpose is to teach others about the importance of holistic health and curating a well-balanced diet in your everyday routine. All of her knowledge about nutrition and health is up there on SuperHealthie’s Social Media Platform. Her mission is to transform lives through food and wellness.
10% of the profits from Pari Foods go towards Annie’s SuperHealthie non profit-organization.
